Warings Lifestore

At home in
a fine city

Situated in the heart of historic Norwich, Prosper respectfully transformed this beautiful grade II listed building into the Warings Lifestore, an independently owned lifestyle specialist.

Blending old
and new

A strategic rebrand and a new interior concept gave this flagship store a blended retail and hospitality environment for people to browse, buy, relax and socialise.

The combination of contemporary finishes and historic detail gives the space a rich character. From a customer’s perspective, the seamless transition from the period building into the modern extension ensures a consistent brand experience.

Brand communication plays a key role throughout the customer journey with messaging carefully placed at different touch points, guiding or informing customers as required.

Holistic design

Warings is a perfect example of how Prosper can focus its portfolio of skills to create an environment which embodies the very essence of a brand. A harmonious collaboration of branding, interiors and architectural services delivered the perfect combination of retail focused areas, social spaces and moments to pause. Warings benefitted from the reassurance that comes from a single partner taking overall ownership, and the stunning outcome resulting from our holistic approach.

Maximising space

Always a critical component of any design solution, maximising the space available was a key consideration. Combining the retail elements and café into a single space meant creating a customer experience that optimised both functions.

A bespoke Farrow and Ball display is scribed into the gable wall creating a standout feature and cleverly utilises otherwise redundant space. An inventive, modular display system with integrated storage, can also be repurposed as window displays or visual merchandising frames.Warings Lifestore is now a thriving addition to the city, a welcoming destination for lifestyle consumers who enjoy the finer things in life.