Prosper worked with intu to refurbish the 28 year old Bromley Shopping Centre. It was the first project to translate the new identity into the built environment and express intu’s brand personality.
Prosper worked with intu to refurbish the 28 year old Bromley Shopping Centre. It was the first project to translate the new identity into the built environment and express intu’s brand personality.
Prosper lead the long-awaited refurbishment of 25 year-old Bromley Shopping Centre for Intu. The project saw the first realisation of Intu’s new brand identity, translating its personality into the built environment and attracting higher quality retailers to an enhanced retail district.
An innovative design solution was required to connect two high streets, encouraging visitors walking through to pause and engage with the retail offer. We focused on the customer journey, using strategic spatial planning to identify key touch points requiring redesign.
A commitment to enhancing the customer experience led to the transformation of the main atrium into a people focussed dwell space, highlighting the elevators to encourage vertical circulation and upgrading the entire wayfinding system to ease navigation through out the centre.
The outcome is a rejuvenated retail destination, which encourages visitors to explore more of the mall whilst also articulating the new intu identity.
